I stumbled across them kinda randomly, honestly. Was looking for, I don’t even remember, maybe some seriously overpriced socks (don’t judge!). And BAM! SV77.
First impression? It’s… curated. Like, *really* curated. You’re not gonna find any mass-market crapola here. This is for the fashion-forward, the bold, the people who aren’t afraid to drop some serious cash on a freakin’ belt. I saw some Undercover belts for like, over 20 grand. Seriously? But hey, if you got it, flaunt it, amirite?
They’ve got both men’s and women’s stuff, which is cool. But it seems they lean a little heavier on the men’s side. Or maybe that’s just what caught my eye. Ooh, and they do international shipping! So all you fashionistas from across the pond can get your fix.
Honestly, the website itself is… interesting. It’s not the sleekest, most user-friendly thing I’ve ever seen, but it kinda adds to the whole vibe, ya know? Like it’s deliberately a bit off-kilter. Makes it feel more… exclusive. It’s like they’re saying “If you’re *cool* enough, you’ll figure it out.” Maybe I’m reading too much into it, but that’s the impression I got.
They also do collabs and special releases, which I think is super cool. I saw some stuff with ELDZHEY (whoever that is, I’m clearly behind the times), ANIKV, and some other names I kinda recognize, but tbh, my brain’s a bit foggy today. They’re definitely trying to stay relevant and tapped into the whole youth culture thing.
Now, here’s my unsolicited opinion: It’s pricey. Like, REALLY pricey. But you’re paying for exclusivity, design, and the whole “rare” factor. If you’re on a budget, this ain’t the place. But if you’re looking to stand out from the crowd and you’ve got the cash to burn, then SV77 might just be your new obsession.
One thing I did notice is they feature brands like visvim and Sporty & Rich. I’m a big fan of visvim’s commitment to quality and craftsmanship. Sporty & Rich is also cool – I just don’t know that I would go there for a pair of overpriced socks as mentioned above.
