First off, the name is kinda catchy, “Fake Hurts Real.” I mean, duh, right? You buy a knock-off, you’re probably not getting the same quality, the same comfort, heck, maybe even the same *safety*. Remember that article I saw, where it mentioned wearing fake stuff that could actually HURT you? That’s messed up! Like, you think you’re saving a few bucks, but you’re potentially screwing yourself over.
But here’s where it gets interesting, for me at least. Adidas isn’t just whining about lost profits (though, let’s be real, they probably are a little peeved about that too). They’re trying to raise awareness, which, good on them, I guess. Apparently, they teamed up with this agency called TBWA to make some ads. I haven’t seen ’em all, but the idea is to show how fakes are bad news for everyone.
And you know what? I kinda get it. It’s not just about Adidas losing money. It’s about the whole fashion industry, and maybe even beyond that. I mean, think about it – fake goods often mean shady factories, exploited workers, and who knows what kinda environmental damage. It’s a whole can of worms.
I did read that like, *seventy million* Brazilians consume pirated products. SEVENTY MILLION! That’s…a lot. Makes you wonder if people even care, or if they just see a cheap deal and go for it.
Honestly, though, I’m not completely sold on the whole thing. Like, is Adidas really the best messenger for this? They’re a huge corporation, after all. Maybe it’d be more impactful if it came from, I dunno, a consumer rights group or something.
Plus, let’s be real, some people just can’t afford the real deal. A kid wants the latest Adidas sneakers, but his parents are struggling to make ends meet? You gonna tell him he’s a bad person for buying a knock-off? It’s a complicated issue, and I don’t think a single ad campaign is gonna solve it.
